Have you ever wondered what it takes to turn a good website into a great one? At The Sheffield Marketing Co., we recently had the pleasure of working with HTS Electrical to do just that!
Here’s a closer look at how we transformed HTS Electrical’s website and how our ongoing efforts in social media are set to take their online presence even further.

Our Approach
1. SEO Optimisation
When we first approached the HTS Electrical website, one of our primary goals was to boost its visibility in search engines. SEO isn’t just about sprinkling keywords throughout your content; it’s about creating a seamless experience for both users and search engines.
We started by conducting an in-depth SEO audit to identify areas for improvement. This included optimising on-page elements such as meta titles and descriptions, header tags, and image alt texts. We also focused on improving site speed, mobile responsiveness, and user experience—all crucial factors that contribute to better search engine rankings.
How We Did It: We meticulously researched keywords relevant to HTS Electrical’s services and integrated them naturally into the website’s content. We also ensured that the site’s technical SEO aspects were optimised to help search engines crawl and index the site more efficiently.
2. Crafting Compelling Content
Plenty of content is brilliant, but only if it’s done right. For HTS Electrical, we knew that creating high-quality, engaging content was essential to both attract and retain visitors. We developed content that not only highlighted their services but also provided value to their audience.
How We Did It: Our content strategy included writing clear, concise, and informative copy for each page of the website. We focused on creating content that addressed common questions and concerns of their target audience, which helps in building trust and authority in their industry. From detailed service descriptions to informative blog posts, we made sure every piece of content was optimised for SEO, whilst also making sure it clearly told potential customers about who they are and what they do.
3. Enhancing User Experience
A well-designed website should do more than just look good; it should also offer an intuitive user experience. We focused on streamlining the site’s navigation, ensuring that visitors could easily find the information they needed without frustration.
How We Did It: We revamped the website’s layout to make it more user-friendly and visually appealing. This included optimising the site’s structure, simplifying the navigation menu, and making sure that all important information was easily accessible. We also ensured that the website was mobile-friendly, so users on any device could have a seamless browsing experience.
4. Integrating Social Media Strategies
While our primary focus was on the website itself, we also integrated social media strategies to enhance HTS Electrical’s overall online presence. Social media can drive traffic to a website, boost engagement, and build brand awareness.
How We Did It: We’ve been working closely with HTS Electrical to create engaging social media content that complements their website. From crafting compelling posts to designing eye-catching visuals, we’re helping them maintain an active and engaging presence across their social media channels. This helps keep their audience engaged and drives more traffic to their newly optimised website.
The Impact: What HTS Electrical Is Seeing Now
Since implementing our SEO and content strategies, HTS Electrical’s website has experienced significant improvements. Here’s what they’ve seen so far:
Website Health: The website’s health score has been maintained at an impressive 99, indicating a well-optimised and functional site.
Website Speed: With a GTMetrix grade of B, HTS Electrical’s site is performing at a high speed, ensuring fast load times for users.
SEO Performance: Their organic keyword performance has improved, attracting more visitors to the site without paid advertising.
Backlink Profile: The strength of HTS Electrical’s backlink profile continues to grow, boosting the domain’s overall authority and search engine rankings.
Social Media Engagement: Our ongoing social media efforts are helping to enhance brand awareness and direct more traffic to the website.
Our Next Steps
Our work with HTS Electrical doesn’t stop here. We continue to monitor their website’s performance and make data-driven adjustments to ensure it stays ahead of the curve. Our team is also committed to providing ongoing support with social media management, creating content that keeps their audience engaged and drives additional traffic to their site.
At The Sheffield Marketing Co., we believe that a great website is just the beginning. With our expertise in SEO, content creation, and social media, we’re dedicated to helping businesses like HTS Electrical thrive online.
If you’re looking to enhance your website’s performance, boost your SEO, or create compelling content, get in touch with us today. We’d love to help you achieve the same level of success and more!