How does social media management work?
Social media management involves putting together an actionable plan for your content that is published across your respective social media pages. Every platform will require something a little different.
For instance, Facebook and Linkedin are looking for storytellers. They’re looking for an engaging story that will captivate, entertain, or inspire. Other platforms such as Twitter are looking for something more concise. Something quick, punchy, sarcastic, perhaps even risque (depending on your brand’s tone and approach).
The point is, every social media channel requires something different, and this is why you MUST have a plan for approaching that.