CONTENT MARKETING
How does content marketing work?
Content marketing involves the creation and sharing of content such as videos, social media posts, articles, and blog posts. This content is created with the intention of drawing attention to a brand’s products and services, by offering content that educates, informs, entertains, and provides value to clients.
Why should I use content marketing?
Content marketing has many benefits, both from the viewpoint of attracting new customers, as well as retaining existing ones. Your content can be used to entertain and retain attention, to sell your products and services, to educate and inform, and much more.
Perhaps one of the biggest benefits of a fully implemented content strategy is the fact that it can increase your performance on social media platforms, as well as your visibility within the Google & Bing SERPs (Search Engine Results Pages).
So what are you waiting for?
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how the sheffield marketing co can help you
There are a range of different forms of content creation services we can offer to you as part of our content package including (but not limited to):
- Blog writing
- Infographics
- Long-form social media posts
Moreover, we can also help you with exposure by sharing your content to our networks, as well as in conjunction with other marketing services we offer that you could combine with your content marketing strategy.
For instance, you could pair a content strategy with the SEO services we offer, thereby enabling you to create a marketing strategy that pushes your website up in the SERPs, whilst also ensuring that your content is SEO optimised, containing the latest best practices.