Social media management involves putting together an actionable plan for your content that is published across your respective social media pages. Every platform will require something a little different to reach your target audience.
For instance, Facebook and LinkedIn are looking for storytellers. They’re looking for an engaging story that will captivate, entertain, or inspire. Other platforms such as Twitter (X) are looking for something more concise. Something quick, punchy, sarcastic, perhaps even risqué (depending on your brand’s tone and approach).
The point is, every social media channel requires something different to rise above the competition, and this is why you MUST have a social media strategy that encompasses all of the above so you can achieve your business goals and build your brand identity.
Why is social media important? Well, social media is an invaluable tool for increasing a brand’s visibility. What’s more, it’s completely FREE to use, and let’s face it, not many things in life are free. So why wouldn’t you make use of such a fantastic tool to drive traffic and leads to your business?
Being active on social media can help you to improve your brand’s awareness within your respective industry, you can learn how to create a buzz for your products and services, as well as figure out how to get the attention of potential customers, with very little effort or development required on your part.
Whatever your budget, we can help with our social media marketing services packages.
As partners, we can help you to devise a social media management strategy that will enable you to create excellent content for social media platforms such as Facebook, Instagram, Linkedin, and TikTok, including paid ads, posting at the right time to catch your audience online, and promote online sales.
We’ll take over your content marketing creation, writing blogs and articles that turn copy into conversions. We’ll also publish for you and schedule content to be released at a later date via a content calendar, as well as develop approval workflows that create excellence in engagement.
We can also help you with web design, to focus your goals whether they’re local, global, sales-focused or data-driven.
Elsewhere, we will work with your team to create videos, and put together content that will look professional and inspiring.
Our expertise spans several different industries and companies, so you can be sure that you’ll get a leg up in your competitive industry with our proven success in social media marketing.
Digital marketing is key for small businesses and large, as the power of an ad can stretch far beyond Sheffield, and end up across the globe.
Let’s explore one of our many success stories in social media marketing: Olson & Baker.
Our marketing strategy for Olson & Baker, a luxury furniture supplier, was to bring real results to their Instagram account, posting engaging content on a daily basis to increase website traffic, followers, and push their social media reach to new heights. Their marketing strategy included blog copywriting that contributed to SEO growth as well as collaborating with interior designers and clients to produce organic reach with original articles.
Below are some examples of metrics achieved by The Sheffield Marketing Co. for Olson & Baker.