Are you a tradesman who wants to attract potential customers but aren’t seeing results from traditional marketing methods? Business cards and leaflets are old news, and new customers want fast and fresh marketing they can easily find on search engine results and mobile devices.
Online marketing for tradesmen is the future of your business, and everything from adding your business name to local online directories, to gathering online reviews, to effective digital marketing can help you to build brand awareness and boost your job leads.
Read on to discover marketing tips on how you can promote your business online via social media platforms, landing pages, google search results, and more with the help of The Sheffield Marketing Co!
Build a Strong Online Presence With A Professional Website and Search Engine Optimisation (SEO)
As a tradesmen in the digital era, word of mouth isn’t enough to attract prospective customers anymore—you need to enter the modern world of digital marketing for tradesmen.
The best place to start is by building a professional website with landing pages and blogs including relevant keywords (as well as a unique selling point).
Local Business Starts With the World Wide Web
A professional website is essential for establishing a strong online presence and attracting potential customers. Make sure to include essential information such as services offered, contact details, and customer testimonials on your landing pages.
Another top tip is to ensure your website is mobile-friendly, fast-loading, and optimised for search engines. Finally, link your website to social media accounts and other marketing materials.
If you’re unsure where to begin, and don’t have much experience with search engine optimisation or website content management, The Sheffield Marketing Co can help.
We offer social media management services that will boost your reach and get your services in front of new clients, as well as content marketing to make sure that search engines pick up what you’re putting down.
Get in touch today, or book a free 1 hour strategy call, and together we can get your business noticed by the right people.
Search Engine Success With TSMC
Search engine optimisation (SEO) is crucial for improving your website’s visibility and attracting more potential customers. This can be achieved by publishing pages, blogs, and articles on your business website which include keywords in the copy that Google and other search engines can see and direct website visitors to.
The Sheffield Marketing Co can help identify relevant keywords and local keywords to generate leads and organic traffic for your site, and improve your search engine results and rankings.
Together, we can improve your local SEO, and get local customers to the right place.
Digital Marketing Strategies For The Digital World
A good strategy for digital marketing for tradesmen is to utilise social media channels such as Twitter, Instagram, Facebook, and a Google business profile where you can easily promote your services as well as gather customer feedback from satisfied customers.
Sending a tweet, posting on LinkedIn, sharing positive reviews, or uploading videos with helpful advice all engage with your target market for trade business.
Paid advertising on social media platforms can also help you to engage with your target audience and drum up new business.
You can also start an email marketing campaign, to stay in touch with past customers and generate leads for new customers. Building your email list is simple with The Sheffield Marketing Co, and we can gather contact details from website visitors.
The Sheffield Marketing Co can help you to promote your services as a trade business with expert content marketing and social media management. We can create and share videos, social media posts, articles, and blog posts, with the intention of drawing attention to your services.
Local Marketing Strategies for Local Businesses
Local contractors should definitely look into getting listed in local online directories like Checkatrade to increase visibility and attract more customers. This local directories listing should be up-to-date, and include your company logo and contact information.
Running local ads via Google Ads and Facebook to target specific demographics and increase conversions in your local area can also be a hot tip, but may not save money in the long run, as these ads can be costly and are competing with other businesses in the area.
Get Local Leads With The Sheffield Marketing Co
At The Sheffield Marketing Co, we know how stressful it can be to generate leads for your trade business, and we can help you put together a polished product, and not a botched DIY job for your website, content marketing, and social media strategy.
Request a callback or a free one-hour strategy call with expert social media and content management from our experienced and friendly team.
